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The Proper
Process
TELLING YOUR STORY
At Proper Filmworks, we believe that through sharing your story, you can elevate your brand and connect with your audience.
Here’s how we do it:
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Discovery + Strategy
Understanding Your Brand: We start by getting to know your business, its values, and its goals. This involves in-depth discussions and research to grasp your unique selling points and target audience.
Defining Objectives: Together, we outline the goals for your video marketing campaign, whether it’s increasing brand awareness, driving sales, or engaging customers.
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Story Development
Crafting the Narrative: With a clear understanding of your brand, we develop a compelling story that resonates with your audience. This includes creating storyboards, scripts, and identifying the key messages.
Tailoring the Message: We ensure that the narrative aligns with your brand voice and marketing objectives, creating a seamless connection between your story and your audience.
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Production
Planning & Pre-Production: We handle all the logistics, from scouting locations and casting talent to scheduling shoots and organizing crews. Our meticulous planning ensures a smooth production process.
Filming: Our experienced team captures high-quality footage using the latest equipment and techniques. We focus on bringing the story to life, ensuring every shot aligns with the narrative.
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Post-Production
Editing & Effects: Our skilled editors transform raw footage into a polished video, adding music, voiceovers, and visual effects to enhance the story. We pay attention to every detail to ensure the final product is engaging and impactful.
Revisions & Feedback: We work closely with you, incorporating your feedback and making necessary revisions to ensure the video meets your expectations and objectives.
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Distribution + Optimization
Strategic Placement: We help you distribute your video across the most effective platforms, whether it’s your website, social media, or other digital channels, to maximize reach and engagement.
Performance Analysis: After the launch, we monitor the video’s performance, providing insights and analytics to measure its success and impact. We use this data to refine future strategies and ensure continuous improvement.

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